Not everybody is a fan of social media, but nearly everyone agrees that there has never been an easier and more efficient way to connect with people who are important in our lives – either because they’re friends or family, or because we have an important professional connection.
It wasn’t always that easy and it wasn’t so long ago when we had restricted access to news and information, meaning that we either had to wait for a newscast or for the newspaper to be delivered. Can you imagine living life today that way?
One of the most important and powerful benefits of social media is its ability to create direct connections. Want to know what’s going on with a colleague on the other side of the world or if a company you do business with plans to attend a tradeshow later this year?
There’s a strong possibility that your colleague or that business has already posted that information on social media. Social media allows us to stay up to date with what’s happening around us in the world – both personally and professionally. It’s brief and informative, so it fits right into our modern busy life.
Staying informed using social media also makes it easier to share information. Every major platform offers ways to re-transmit information you discover with the simple click of a button or tap on your mobile phone.
Instant updates in a fast-changing world
The COVID-19 coronavirus has drastically altered the way we conduct our personal and professional lives – and that’s likely going to be the way it is for the foreseeable future. During that time, social media can be a way for you to stay connected and updated with what’s happening.
For example, we used our LinkedIn, Twitter, and Facebook social media presences to share an update about the cancellation of the upcoming April 24–29 AACR gathering in San Diego. This annual event covers the latest discoveries across the spectrum of cancer research, from population science and prevention; to cancer biology, translational, and clinical studies; to survivorship and advocacy—and highlights the work of the best minds in research and medicine from institutions all over the world.
We were hoping to see many of you there, but social media is one way we can overcome the disruption created by the current global health crisis. We invite you to use our social media channels to keep up with our updates, and to quickly reach out to us if you need information. You can also learn more about our products and services by exploring our expansive webinar library.